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    <loc>https://www.softable.co.uk/home</loc>
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    <lastmod>2022-02-04</lastmod>
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      <image:title>Home - Engaged. Focused. Empowered.</image:title>
      <image:caption>We fully support and engage your whole company at the right time in defining your plan. Then we help describe your objectives and create a superior level of team focus. Then we empower your team to hit your targets and achieve your goals.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61fbe4de4326ed64aedde191/ee313417-d331-4711-8c62-30f2f555901a/smart-business-man-writing-the-word-objective-miss-2022-01-28-03-47-02-utc.jpg</image:loc>
      <image:title>Home - Incredibly powerful. Incredibly simple.</image:title>
      <image:caption>Creating your company, team and personal objectives is game-changing. Softable unlock the potential of your people and business in days.</image:caption>
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  <url>
    <loc>https://www.softable.co.uk/services</loc>
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    <loc>https://www.softable.co.uk/contactus</loc>
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    <loc>https://www.softable.co.uk/ourteam</loc>
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      <image:title>Our Team - Mike Isherwood</image:title>
      <image:caption>Founder &amp; CEO Softable Ltd Educated at the Massachusetts Institute of Technology (MIT) and the University of Hull, Mike has lead and grown several technology businesses into global companies. His latest venture was public safety software company APD Communications Ltd, which launched cloud-based software, expanded into 7 countries and was sold and successfully integrated to global giant NEC Japan in 2021. Recognised by Business Works as a Top 20 Inspirational Leader, Mike formed Softable Ltd to work with and grow technology companies in the USA, South Africa and Europe. He now works as a non-executive director and advisor to multiple start-ups and early stage technology companies, board advisor to the University of Hull Business School and Chairman of British APCO Business Group.</image:caption>
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